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The Largest Alcoholic Spirit Category in the World

What is the largest category of alcoholic spirits in the world? If you guessed whisky, you would be wrong. Gin? Nope. Rum? Wrong again. Tequila? Not even close. In fact, the largest alcoholic spirit category in the world is not particularly well-known in the States. But with 5 billion litres sold per year, Baijiu – a clear, white, grain-based, Chinese liquor, also known as “Shaojiu,” lays claim to the title of king of spirits.

Tracing its history back to the Han Dynasty, nearly 2,000 years ago, Baijiu uses a fermentation process based on Qu (pronounced “chew”) rather than yeast, which is common in most other spirits production processes. Like many dark spirits, Baijiu derives a variety of distinctive flavors based on the blend of grains used, which may include Sorghum, Wheat, Rice, Sticky Rice, and Corn.

While Baijiu cocktails have recently gained in popularity in the Far East, traditionally, Baijiu is traditionally served neat, at room temperature. Be advised, Baijiu can pack quite a wallop. While most popular American whiskies weigh in at around 80 proof, common Baijiu brands range from 86 to 112 proof.

Mike Parker

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Cocktails & Mixers

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If you are looking for an online Seller Server Course, then you have found it. SellerServerClasses.com will take you through the fundamentals of alcohol training for your seller-server card, license, permit or certificate. Once the course has been completed, you should have a good understanding of the laws that govern the sale of alcohol and the skills needed to legally serve and sell alcohol.